Allergan Is Betting on Botox for Men
Since receiving FDA-approval in 2002, Botox has become one of the most popular cosmetic treatments worldwide.
In fact, Allergan, the company that manufactures Botox, wants to expand its use even further and spread awareness of its benefits for men.
While Botox treatments are definitely on the rise for male patients, Allergan believes that there are still a lot of myths about the procedure that patient education could help debunk.
In addition, they are working to increase the number of providers that are qualified to perform Botox on men and are creating a U.S. medical institute to train tens of thousands of health-care professionals to inject Botox.
Keep reading to learn more about Botox for men and what guys can expect should they decide to seek this treatment.
What Is Botox?
Botox is a brand name for botulinum toxin type A, and while competitors offer similar products, there is not a generic form of Botox.
That’s because Botox is manufactured in a state-of-the-art facility and is measured in specific units that cannot be simply interchanged with any other neurotoxin.
How Does Botox Work?
Botox is administered as an injection under the skin. It targets facial wrinkles by temporarily limiting activity in underlying muscles.
That being said, Botox is not a permanent solution to lines, and effects usually wear off in 4 months.
Why Are More Men Interested in Botox Treatments?
Research has found that most men admit to wanting to look and feel their best and that they are bothered by signs of aging when they look in the mirror.
More specifically, they identify crow’s feet as their number one concern, closely followed by forehead lines, and then frown lines.
Why Is It Important to Seek a Qualified Injector?
All patients should seek a board-certified plastic surgeon or dermatologist who’s trained and has experience injecting Botox.
Additionally, male patients should look for providers that routinely perform this treatment on men.
That’s because product amounts and placement vary slightly between men and women, and these specifications are essential to maintaining a masculine facial structure.
What Can Men Expect From a Botox Procedure?
The entire process takes approximately 10 minutes and begins with icing of the treatment area. Then a series of small injections are administered to deliver Botox to the targeted muscles.
Guys are able to resume all normal activities post-procedure, as Botox requires zero-downtime.
Within 24-48 hours, patients will note a smoothing of wrinkles and lines to reveal a refreshed and more youthful appearance. Ultimately, they still look like themselves, just better.